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KP Crisps & Snacks
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McCoy’s Cheddar & Onion Ridge Cut
Modern makeover for McCoy’s
29 Jun 2015
McCoy’s, the UK’s best-selling ridged crisp, is unveiling a bold, modern look across its entire range this summer. The new packaging is distinctively designed to appeal to younger consumers and stand out boldly on store shelves.
McCoy’s is a hugely popular snack brand with a strong heritage in the UK and sales are growing year on year.
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MCCOY’S RIDGED FLAME GRILLED STEAK
Steakier than a steak on a high-stakes stakeout and meatier than an important meeting about meat: this crisp is going to make you think you’ve eaten the real thing.
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MCCOY’S RIDGED SALT & MALT VINEGAR
Our flavoursome take on a crisp classic. Sharper than a samurai sword in a suit. Sharper than a swordfish in stilettos. Sharper than your snazziest sneakers. In short, really damn sharp.
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MCCOY’S RIDGED CHEDDAR & ONION
A match made in heaven, a seasoning standard, a cheesy punch to the taste buds with an oniony massage that’ll leave you weeping tears of joy.
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MCCOY’S RIDGED SIZZLING KING PRAWN
With more sizzle than a sizzle-off at a king prawn convention, these crisps are crazy sizzling. Like, really, lots of sizzle. So much. They’re sizzling right now. We can’t stop them. And we wouldn’t anyway.
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MCCOY’S RIDGED MEXICAN CHILLI
They got more fire than a fire fighting fire with fire. But never fear, no fires were harmed in the making of this flavour. We hope.
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MCCOY’S RIDGED THAI SWEET CHICKEN
So sweet you’d take it home to meet your mum. It would bring flowers, offer to do the dishes, promise to have you home by 11pm. Thai Sweet Chicken flavour doesn’t get any sweeter than this.
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MCCOY’S RIDGED PAPRIKA
One word.
Three syllables.
That’s all it takes to set your taste buds tingling with everyone’s favourite one-word-three-syllabled seasoning. Sweet, spice, and everything nice. -
MCCOY’S RIDGED SALTED
The originator. Starter of mouth parties, presser of your tongue’s joy-button. Salted flavour was never broken, so we never fixed it. We just made it better.
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MCCOY’S RIDGED CHARGRILLED CHICKEN
Here at McCoy’s we don’t chargrill our crisps. That would be idiotic, and we’re not idiots. However we do love the taste of chargrilled chicken, so we put that flavour in a packet of our crisps. Now we have all the flavour with all the crunch.
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MCCOY’S THICK CUT SALTED
It’s like the Original flavour you love, and on a new thick cut flat crisp. So it’s new, but still like the original. It’s both. At the same time. Originally new. Newly original. Originew. The only thing we know is that it’s packed with flavour.
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MCCOY’S THICK CUT SALT & CIDER VINEGAR
Cider shouldn’t be sigh-der. There should be no sighing at all. It should be euphoric, meteoric, and fantastically flavoursome. These crisps are sharp and salty weapons of flavour, slicing through the air towards your mouth in a delicious, non-lethal fashion. Come get them before they get you.
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MCCOY’S THICK CUT CHEDDAR & RED ONION
You remember Cheddar and Onion from our Ridged Cut crisps? These are nothing like them. We’ve added the tangy flavour of not just any onion, but red onion. You’ll never look back.
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MCCOY’S THICK CUT BEEF & ONION
Popcorn and cinemas. Plates and cutlery. Chocolate and heartbreak. Some things are just meant to be together; it would be rude to say otherwise. Beef and onion flavour is just one of those things. It’s a dream team flavour that’ll have you licking your fingers ‘til the cows come home.
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MCCOY’S THICK CUT BBQ CHICKEN
Our BBQ Chicken flavour was originally deemed too strong for regular crisps. The potatoes would snap under the burden of flavour that so few could carry. So we had to make thicker crisps. Now meaty flavour and flat crisps live in harmony.
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KP ORIGINAL SALTED PEANUT
The Original Salted Peanut is the nut at the heart of KP. Rich in flavour and roasted to perfection, the original salted peanut is deliciously crunchy in texture with a taste that has been refined and perfected over the decades – it’s what we’re famous for!
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KP HONEY ROAST PEANUT
It was during the festive season that these honey roasted peanuts first became irresistible to nut lovers with a sweet tooth. They became so popular that we made them available to eat all year round. They are a deliciously tasty fusion of a honey glazed surface, lightly dusted with salt and sugar.
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KP DRY ROASTED PEANUT
From the moment dry roasted peanuts were first launched in the mid-1980s they quickly became a firm favourite among many in the UK. The combination of the highest quality peanuts and a special roasting process, creating a smoky savoury flavour means the dry roasted peanut has remained a sensation ever since.
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KP SPICY CHILLI PEANUT
For all spice lovers, the spicy chilli peanut satisfies a real need for heat. These peanuts will be sure to have your taste buds stand to attention as the spice takes over your mouth and keeps you coming back for more.
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KP SALT & VINEGAR PEANUT
It is not every day you come across a pair that work together to create such an impacting taste quite like Salt and Vinegar. So if you’re a peanut lover who likes things with a bit of a zing then these peanuts are for you.
