Our BBQ Chicken flavour was originally deemed too strong for regular crisps. The potatoes would snap under the burden of flavour that so few could carry. So we had to make thicker crisps. Now meaty flavour and flat crisps live in harmony.

Cider shouldn’t be sigh-der. There should be no sighing at all. It should be euphoric, meteoric, and fantastically flavoursome. These crisps are sharp and salty weapons of flavour, slicing through the air towards your mouth in a delicious, non-lethal fashion. Come get them before they get you.

It’s like the Original flavour you love, and on a new thick cut flat crisp. So it’s new, but still like the original. It’s both. At the same time. Originally new. Newly original. Originew. The only thing we know is that it’s packed with flavour.

Here at McCoy’s we don’t chargrill our crisps. That would be idiotic, and we’re not idiots. However we do love the taste of chargrilled chicken, so we put that flavour in a packet of our crisps. Now we have all the flavour with all the crunch.

So sweet you’d take it home to meet your mum. It would bring flowers, offer to do the dishes, promise to have you home by 11pm. Thai Sweet Chicken flavour doesn’t get any sweeter than this.

They got more fire than a fire fighting fire with fire. But never fear, no fires were harmed in the making of this flavour. We hope.

With more sizzle than a sizzle-off at a king prawn convention, these crisps are crazy sizzling. Like, really, lots of sizzle. So much. They’re sizzling right now. We can’t stop them. And we wouldn’t anyway.

Steakier than a steak on a high-stakes stakeout and meatier than an important meeting about meat: this crisp is going to make you think you’ve eaten the real thing.