A match made in heaven, a seasoning standard, a cheesy punch to the taste buds with an oniony massage that’ll leave you weeping tears of joy.

Steakier than a steak on a high-stakes stakeout and meatier than an important meeting about meat: this crisp is going to make you think you’ve eaten the real thing.

They got more fire than a fire fighting fire with fire. But never fear, no fires were harmed in the making of this flavour. We hope.

The originator. Starter of mouth parties, presser of your tongue’s joy-button. Salted flavour was never broken, so we never fixed it. We just made it better.

With more sizzle than a sizzle-off at a king prawn convention, these crisps are crazy sizzling. Like, really, lots of sizzle. So much. They’re sizzling right now. We can’t stop them. And we wouldn’t anyway.

So sweet you’d take it home to meet your mum. It would bring flowers, offer to do the dishes, promise to have you home by 11pm. Thai Sweet Chicken flavour doesn’t get any sweeter than this.

You remember Cheddar and Onion from our Ridged Cut crisps? These are nothing like them. We’ve added the tangy flavour of not just any onion, but red onion. You’ll never look back.

Cider shouldn’t be sigh-der. There should be no sighing at all. It should be euphoric, meteoric, and fantastically flavoursome. These crisps are sharp and salty weapons of flavour, slicing through the air towards your mouth in a delicious, non-lethal fashion. Come get them before they get you.

It’s like the Original flavour you love, and on a new thick cut flat crisp. So it’s new, but still like the original. It’s both. At the same time. Originally new. Newly original. Originew. The only thing we know is that it’s packed with flavour.