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McCoy’s Crisps
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McCoy’s Cheddar & Onion Ridge Cut
Modern makeover for McCoy’s
29 Jun 2015
McCoy’s, the UK’s best-selling ridged crisp, is unveiling a bold, modern look across its entire range this summer. The new packaging is distinctively designed to appeal to younger consumers and stand out boldly on store shelves.
McCoy’s is a hugely popular snack brand with a strong heritage in the UK and sales are growing year on year.
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MCCOY’S RIDGED CHARGRILLED CHICKEN
Here at McCoy’s we don’t chargrill our crisps. That would be idiotic, and we’re not idiots. However we do love the taste of chargrilled chicken, so we put that flavour in a packet of our crisps. Now we have all the flavour with all the crunch.
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MCCOY’S RIDGED CHEDDAR & ONION
A match made in heaven, a seasoning standard, a cheesy punch to the taste buds with an oniony massage that’ll leave you weeping tears of joy.
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MCCOY’S RIDGED FLAME GRILLED STEAK
Steakier than a steak on a high-stakes stakeout and meatier than an important meeting about meat: this crisp is going to make you think you’ve eaten the real thing.
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MCCOY’S RIDGED MEXICAN CHILLI
They got more fire than a fire fighting fire with fire. But never fear, no fires were harmed in the making of this flavour. We hope.
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MCCOY’S RIDGED PAPRIKA
One word.
Three syllables.
That’s all it takes to set your taste buds tingling with everyone’s favourite one-word-three-syllabled seasoning. Sweet, spice, and everything nice. -
MCCOY’S RIDGED SALT & MALT VINEGAR
Our flavoursome take on a crisp classic. Sharper than a samurai sword in a suit. Sharper than a swordfish in stilettos. Sharper than your snazziest sneakers. In short, really damn sharp.
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MCCOY’S RIDGED SALTED
The originator. Starter of mouth parties, presser of your tongue’s joy-button. Salted flavour was never broken, so we never fixed it. We just made it better.
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MCCOY’S RIDGED SIZZLING KING PRAWN
With more sizzle than a sizzle-off at a king prawn convention, these crisps are crazy sizzling. Like, really, lots of sizzle. So much. They’re sizzling right now. We can’t stop them. And we wouldn’t anyway.
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MCCOY’S RIDGED THAI SWEET CHICKEN
So sweet you’d take it home to meet your mum. It would bring flowers, offer to do the dishes, promise to have you home by 11pm. Thai Sweet Chicken flavour doesn’t get any sweeter than this.
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MCCOY’S THICK CUT BBQ CHICKEN
Our BBQ Chicken flavour was originally deemed too strong for regular crisps. The potatoes would snap under the burden of flavour that so few could carry. So we had to make thicker crisps. Now meaty flavour and flat crisps live in harmony.
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MCCOY’S THICK CUT BEEF & ONION
Popcorn and cinemas. Plates and cutlery. Chocolate and heartbreak. Some things are just meant to be together; it would be rude to say otherwise. Beef and onion flavour is just one of those things. It’s a dream team flavour that’ll have you licking your fingers ‘til the cows come home.
